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Be Unreasonable: The Unconventional Way to Extraordinary Business Results Hardcover – April 25, 2007

by Paul Lemberg (Author)
4.4 out of 5 stars 26 ratings
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When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time.

Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday's conventional thinking.

Paul Lemberg shows you how unreasonable strategies can bring you unprecedented success. Through real-life case studies of successful and unreasonable businesspeople, Lemberg shows you how to

BE Uncompromising by sticking to your goals no matter what.

BE Demanding by expecting more, not less, from everybody.

BE Critical by changing old systems that just don' t work.

BE Outrageous by creating your own Business Brain Trust.

BE Prepared for real success on your terms.

Paul Lemberg, one of the world's leading business growth consultants, teaches top level executives and entrepreneurs how to get more out of themselves, their companies, and their clients by using strategies that sidestep the prevailing business thinking.

Being unreasonable is about assessing the situation and leaping into the unknown-not foolishly, but courageously. Only by going against the norm, and perhaps ruffling feathers, can you be competitive, innovative, and successful.

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  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    McGraw-Hill
  4. Publication date
    April 25, 2007
  5. Dimensions
    6.2 x 0.86 x 9.1 inches
  6. ISBN-10
    007148163X
  7. ISBN-13
    978-0071481632
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Editorial Reviews

From the Back Cover

Sometimes, you have to be unreasonable to be unbeatable.

Paul Lemberg's Be Unreasonable makes it easy for people to step beyond the hum-drum of doing what's expected, and transform themselves into something extraordinary. It's a step-by-step guide to the mindset for rule breaking and destiny making, and will help readers take control of their business future.”-T. Harv Eker, author of the #1 New York Times bestselling book Secrets of the Millionaire Mind™

“I was enlightened and delighted to discover Be Unreasonable. It was not only brand new and fresh, but it was also a pure joy to read.”-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books

“Paul Lemberg is one of the truly great strategic minds in the business. Every day, for hours on end he works on the front lines of capitalism, helping companies large, medium, and small build totally new strategies designed to drive their growth. He takes companies that are fundamentally tactical and turns them into formidable and sophisticated strategic business and marketing forces.”-Jay Abraham, business growth strategist/expert

About the Author

Paul Lemberg, “The Unreasonable Consultant,” is Chief Business Accelerator and CEO of Quantum Growth Consulting. He has worked with Accenture, Adobe, American Skandia, Cisco, Goldman Sachs, IBM, LexisNexis, OpenText, and SAIC, as well as thousands of fast-growth entrepreneurial companies. His newsletter, Extraordinary Results, is read by more than 20,000 subscribers.

Visit his Web site at paullemberg.com.

Product details

  • Publisher ‏ : ‎ McGraw-Hill
  • Publication date ‏ : ‎ April 25, 2007
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 007148163X
  • ISBN-13 ‏ : ‎ 978-0071481632
  • Item Weight ‏ : ‎ 1.12 pounds
  • Dimensions ‏ : ‎ 6.2 x 0.86 x 9.1 inches
  • Customer Reviews:
    4.4 out of 5 stars 26 ratings

About the author

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Paul Lemberg

Paul Lemberg

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Paul Lemberg helps small business owners become wealthy.

Since 1995, Paul has worked directly with the owners of around 150 “small businesses” from North and South America, Europe and Asia, ranging from solopreneurs and lifestyle businesses, to pre-revenue investor-backed startups, to mature businesses with tens of millions in sales. He has coached and advised them to achieve greater success, double and triple their profits, and sometimes grow their companies more than 10-fold.

He has also worked with executives from dozens of Fortune-100 companies like Cisco, Goldman Sachs, Accenture, Adobe Software, Mass Mutual, and JP Morgan/Chase.

Over the last few years, his private small-business coaching advisory clients have added more than $350 million in profits -- bankable cash -- the equivalent to over $1 Billion in extra sales from implementing Paul’s strategies and tactics.

Paul launched his first business, a banking software company, with a partner and $3,000 of credit card debt, selling it three years later at a valuation of almost nine million dollars. He and his partners used some of the cash to start another company, this time selling to a large European bank.

After spending the next few years as market strategist for giant technology companies like HP, Dell, IBM, AT&T, and Verizon, Paul found that his passion and talent was helping other entrepreneurs become super-successful, and in 1992 coined the term “business coaching” to describe his work.

In one form or another, he’s been doing that ever since. He has developed numerous services and products for entrepreneurs, including The Growth Strategy Workshop, Lead Landslide, FormulaFIVE, Blueprints to Profits, and the new Getting Started in Business Course.

His has written three books, including Faster Than the Speed of Change, Earn Twice As Much with Half The Stress, co-authored with Tom Matzen, and his latest, the business best seller, Be Unreasonable.

On television, he has appreared on Good Morning America, CNN, Financial News Network , and dozens of national radio programs. His work has been featured in over eighty magazines and publications including the New York Times and the Los Angeles Times, as well as the worlds largest circulation newsletter, Bottom Line Personal.

Customer reviews

4.4 out of 5 stars
26 global ratings

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Customers say

Customers find the book enlightening, with one mentioning it provides massive esoteric knowledge in business. Moreover, the book is well-written, with one customer noting it offers many hands-on tips to use right away. Additionally, customers appreciate its innovative approach.

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11 customers mention "Enlightenedness"8 positive3 negative

Customers find the book enlightening, providing great insights into life and business, with one customer noting its practical exercises and another highlighting its focus on building a remarkable company.

"...But the book's main value comes from the practical exercises that are included in each chapter...." Read more

"Well written with unconventional wisdom" Read more

"...Now, this book is aimed at business owners, so if you're just an employee (like me), most of the ideas presented will get you fired if you attempt..." Read more

"...It will help to open your mind with different perspectives and to devise new approaches to old problems." Read more

4 customers mention "Readability"4 positive0 negative

Customers find the book well written and easy to read, with one customer noting it provides many hands-on tips to use right away.

"The premise of this book is quite simple, if you do what is reasonable, what everyone expects, you will have a reasonable, mediocre business...." Read more

"Well written with unconventional wisdom" Read more

"...This book is phenomenal and it backs everything up in a very clear and concise way. Plain and simple this is excellence in a book." Read more

"...There are many hands-on tips to use right away...." Read more

3 customers mention "Innovation"3 positive0 negative

Customers appreciate the book's innovative approach, with one describing it as a masterful body of work.

"...Is is actionable? Is it innovative? Paul Lemberg's "Be Unreasonable" us all three and the whole adds up to more than the sum of its parts...." Read more

"...challenges is fresh, and his book really resonated with me and reinforced ideas about endeavoring to do great things...." Read more

"...Bravo, it is a masterful body of work." Read more

Be BIG.
4 out of 5 stars
Be BIG.
Be Unreasonable is a great book on how to basically become confident in who you are and how to apply these principles to your business: BE Uncompromising by sticking to your goals no matter what. BE Demanding by expecting more, not less, from everybody. BE Critical by changing old systems that just don' t work. BE Outrageous by creating your own Business Brain Trust. BE Prepared for real success on your terms. It's got really great advice. I would recommend this book to anyone trying to start a business or is having troubles with their current business. It also reminded me of a book by Connie Podesta, Connie Podesta Live - Life Would Be Easy (If It Weren't For Other People) - [2011 EXPANDED EDITION] - Includes Additional BONUS Content She's got some really good points in there. Buy both of these books, you won't regret it.
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Top reviews from the United States

  • John Chancellor
    5.0 out of 5 stars A Guide to Building a Remarkable Business
    Reviewed in the United States on March 31, 2010
    Verified Purchase
    The premise of this book is quite simple, if you do what is reasonable, what everyone expects, you will have a reasonable, mediocre business. If your goal is to have an outstanding business, you need to Be Unreasonable.

    Paul Lemberg uses his vast business experience and entrepreneurial instincts to teach the methods to develop a remarkable business.

    The book is well written and easy to read. The lessons are clear and compelling. If you follow his advice, you will dramatically improve your business.

    Lemberg starts the book by explaining why you need to be unreasonable. Being unreasonable will be uncomfortable, so he gives you the steps necessary to get out of your comfort zone. He also explains that being unreasonable is not the same as being unrealistic.

    He then tackles unreasonable strategy. Part of your strategy should be to plan your exit strategy as you start your business. Far too many entrepreneurs get so caught up in building a business they have no exit strategy. They often build a business that can't run without them. They can't exit the business.

    He then covers unreasonable thinking, unreasonable tactics and unreasonable execution.

    The book looks at business in an unreasonable way. However if you truly want a business that has outstanding growth and profits, you must do lots of unconventional things. This is a great blueprint for building and unreasonable business and life.
    2 people found this helpful
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  • Rockford
    5.0 out of 5 stars Practical. Actionable. Innovative.
    Reviewed in the United States on April 11, 2012
    Verified Purchase
    In my experience, here's what separates the best business books from the countless also-rans lining the shelves today: Is it practical? Is is actionable? Is it innovative? Paul Lemberg's "Be Unreasonable" us all three and the whole adds up to more than the sum of its parts.

    Mr. Lemberg writes in a conversational tone that's engaging, entertaining and free from the fluff and platitudes that mar so many contemporary business books. There are plenty of real-world examples of how being unreasonable is a vital and viable approach to business. But the book's main value comes from the practical exercises that are included in each chapter. I found these to be extremely useful for pushing my thinking into new areas and enlarging the scope of my vision and my actions.

    As a business owner, it's easy to fall into the trap of doing things the way they've always been done, but "Be Unreasonable" is a reminder that even when it ain't broke, it's okay to try something new and (hopefully) something unreasonable.
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  • Wayne Hawkins
    4.0 out of 5 stars Four Stars
    Reviewed in the United States on August 8, 2015
    Verified Purchase
    Well written with unconventional wisdom
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  • Martin
    2.0 out of 5 stars So, this is what a 240-page vapid motivational speech looks like.
    Reviewed in the United States on July 20, 2016
    Verified Purchase
    There is very little actionable wisdom to be found in these pages. On the plus side, you don't have to pay hundreds of dollars to hear a multi-industry business consultant (read: spork) deliver platitudes and admonishments in a packed conference hall -- you can read the same stuff from the comfort of your chair while enjoying a drink.
    Now, this book is aimed at business owners, so if you're just an employee (like me), most of the ideas presented will get you fired if you attempt them. Lemberg would say that's an indictment of your employer, and fair enough. But it doesn't help make this book applicable to most of the working population. Addendums to each chapter (there are only 6) that explain how to deploy these "unreasonable" ideas when you lack formal power would be helpful to more readers.
    And Lemberg's apparent ignorance of formal power shows up in a couple of places in the book, such as making unreasonable requests of people ("Unreasonable Execution", which I actually found to be the most useful chapter). Lemberg claims that if you make an unreasonable request and ask for the moon, the worst the person can say is "no". But when you have formal power to garnish, demote, or fire that person, the unreasonable request cannot practically be denied. What they will do is shrug, mutter "sure", then immediately start browsing job postings. It's not 2009 any more; people have options when they feel backed into a corner.
    And from actual experience, the bold advice to "cut your timelines in half" does nothing to speed up delivery, and is detrimental to the team's confidence in you. Product development team submitted their bid for work, estimating the system could be delivered in 18 months. Director used their red signature pen to lop off 3 months from the project schedule. When the project was finally complete, system arrived bug-free in... 18 months. Sometimes, the experts actually know something the higher-paid boss doesn't. And "unreasonable" actions like that convince those experts you're not the right one to captain the ship (director was reassigned before project ended).
    One person found this helpful
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  • Shawn Collins
    5.0 out of 5 stars There is no box to go outside of
    Reviewed in the United States on May 3, 2010
    Verified Purchase
    The media could not be loaded.
    I just read Be Unreasonable, by Paul Lemberg, and I wanted to share it, because it's catapulted up to be one of my favorite non-fiction and business books.

    The sub-title of the book is "The Unconventional Way to Extraordinary Business Results", and it's full of examples and ideas on how to go about business in ways that aren't considered to be "right" or conventional.

    It's not just another manuscript of going outside the box; because that presumes that you're allowing the box to be the basis of your ideas.

    Rather, Be Unreasonable is about doing something totally unique and original, and going a different route to achieve success.

    I found the mini case studies to be very informative and enlightening. Paul Lemberg's approach to various challenges is fresh, and his book really resonated with me and reinforced ideas about endeavoring to do great things.

    Whether you are an entrepreneur or working at a company, I think this book would be an asset to you. It will help to open your mind with different perspectives and to devise new approaches to old problems.
    One person found this helpful
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Top reviews from other countries

  • Bookman: Library Cop
    5.0 out of 5 stars Must read
    Reviewed in Canada on December 3, 2024
    Verified Purchase
    Very compelling and helpful.
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